Ambush Marketing

is doing a niggling question on ambush marketing. It seems to him that it's been given a rather bad refer together with that, if it's done properly together with doesn't confuse the consumer, it's truly a useful, pro-competitive together with entertaining tool for bringing products together with services to the attending of the public.

Can whatever of our readers come upward up amongst a bright, cheerful together with morally neutral term past times which "ambush marketing" tin ship away move referred without whatever feel of insult or stigma? Something similar "opportunity marketing", perhaps, solely better. Please post your suggestions below.

More on ambush marketing here, here and here
Ambushes here and here
Hambushes here and here