Trademark Blog over ABSOLUT vodka’s ABSOLUT HUNK campaign, where the vodka manufacturer was real nifty to associate itself alongside “Sex inwards the City.” At the destination of the day, dissimilar brands conjoin dissimilar values – around volition hold upwardly enhanced past times the nudity in addition to other goings on inwards the programme, spell others volition notice the programme inwards conflict alongside their image. questions whether the latter grouping of advertisers volition hold upwardly willing to advertise inwards a “cleaned up” version of “Sex inwards the City.” After all, equally the championship suggests, this is a programme alongside a real specific in addition to controversial attitude.
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