Book Review Special: 3 Books

Economic Approaches to Intellectual Property Policy, Litigation, in addition to Management

received a surprise re-create of Economic Approaches to Intellectual Property Policy, Litigation, in addition to Management towards the halt of in conclusion year, simply has finally got circular to taking a hold back at it. Co-edited yesteryear MD Gregory K. Leonard in addition to MD Lauren J. Stiroh, it is published yesteryear Nera (originally National Economic Research Associates). According to the publisher's promotional material,

"Over the yesteryear century, the value in addition to importance of intellectual holding has grown apace worldwide. While it is crucial for companies to successfully handle their intangible assets, they confront hard questions inwards attempting to navigate the complex trace of piece of job concern in addition to legal environs that surrounds IP rights.

Economic Approaches ... is an anthology of 23 articles yesteryear economists associated alongside NERA. The chapters explore topics ranging from the valuation of IP damages to intellectual holding rights protection inwards PRC in addition to the antitrust implications of touchstone setting in addition to patent pools. [...] The mass addresses such cardinal questions as:

* How should the possessor of IP rights move compensated when those rights are violated?
* What purpose should antitrust in addition to contest policy play inwards intellectual holding matters?

* How tin companies to a greater extent than accurately assess their R&D investments in addition to strategies?
* Should emerging economical powers implement in addition to enforce to a greater extent than stringent intellectual holding rights?"

notes that 1 of the contributors is Thomas R. McCarthy. This gentleman, clearly an potency inwards his ain field, is non the same individual equally iconic IP merchandise grade scholar J. Thomas McCarthy (with whom the Kat briefly confused him).


Please Be Ad-Vised

Another unsolicited improver to the IPKat's incoming postal service was the quaternary Edition of Please Be Ad-Vised, yesteryear Douglas J. Wood in addition to published yesteryear the (American) Association of National Advertisers (ANA) inwards 2004. This attractively producted volume, which is available to ANA members at a discounted price, was published inwards 2004 simply nonetheless has enough of currency. The publisher's literature states:

Most advertising in addition to marketing executives cannot claim a mastery of advertising in addition to marketing law; yet it is an expanse nosotros bargain inwards almost every day. Please Be Ad-Vised is considered the industry's legal reference guide for advertising in addition to marketing professionals. It is a comprehensive in addition to practical tool for avoiding legal blunders. In improver to summaries of dozens of legal issues, the mass provides sample legal forms for everything from ownership in addition to protection of creative move to agency-client relationships.

Please Be Ad-Vised is divided into 2 sections: (i) The Creative Side of Advertising in addition to (ii) The Business Side of Advertising. This edition also includes a disk alongside over twenty contracts discussed inwards the book, roofing everything from advertiser/agency contracts to website evolution agreements in addition to idiot box production contracts.


China IP Law Guide

Published belatedly in conclusion yr yesteryear CCH (a partition of Wolters Kluwer), simply available from the same publishing group's Aspen website, the China IP Law Guide is genuinely pretty good, the IPKat thinks. According to the publisher,

"Written inwards the context of PRC s novel intellectual holding laws afterward WTO entry, this unique law-and-commentary guide examines the legal framework for intellectual holding protection in addition to its practical implications inwards the commercial world. Written for multinationals alongside operations inwards China, the mass addresses the commercial realities of protecting in addition to managing intellectual holding in addition to the practical application of Chinese intellectual holding laws to business, e.g., assessing run a hazard liabilities for all parties inwards the render chain, from manufacturers to retailers, to marketing firms in addition to importers".

This championship forms purpose of the Asia Business Law Series, which is published inwards cooperation alongside CCH Asia. The aim of the serial is to provide updated in addition to reliable practical guidelines, legislation in addition to illustration law, inwards social club to help practitioners, policy makers in addition to scholars sympathise how trace of piece of job concern is conducted inwards the apace growing Asian market.