Muhammad Ali Sells Rights To His Name

Muhammad Ali sells rights to get upwards

reads on the BBC webbie that Mohammad Ali, who get-go equally Cassius Clay as well as and thence inwards his adopted get upwards dominated the heavyweight boxing scene inwards the 1960s as well as 1970s, has sold the marketing rights to his get upwards to amusement as well as licensing fellowship CKX. The deal, which besides covers Ali's icon as well as sure enough merchandise marks, has a reputed cash value of $50m (£28.6m).

Left: the IPKat, a natural southpaw, practises his ringside technique

CKX, who besides command the rights to Elvis Presley's music as well as Graceland home, lead hold established a novel enterprise, Greatest Of All Time, equally a vehicle for exploiting the Ali name: the Ali identify unit of measurement keeps a 20% stake, CKX getting the rest. The Ali identify unit of measurement volition besides endure doing their fight to promote the corking man's name.

Wikipedia on Muhammad Ali here
Great moments of British boxing: Henry Cooper knocks downwards Muhammad Ali here