Adidas Logo: Size Matters

Shrinking stripes?

This bizarre exceptional comes to the IPKat via Brand Republic.

Adidas' entire global sports sponsorship portfolio is nether threat next final week's determination yesteryear the International Olympic Committee to limit the role of the brand's distinctive three-stripe pattern on apparel. [...] the grouping of challenger manufacturers that lobbied the IOC over the role of Adidas' stripes directly plans to approach other sports governing bodies. The grouping includes Nike, Reebok too Puma. Insiders get got suggested that their illustration is strong, given the precedent gear upwards yesteryear the IOC, which ruled that Adidas must boundary its branding on clothe to a 20cm2 logo. Adidas volition expression upwards a multimillion-pound pecker if it is forced to restructure its entire portfolio.

The international sign of integrity? Or of cynical commercialism?

Among the sports associations idea to endure on the challenger manufacturers' hitlist are the IAAF (athletics), Fifa (football), ATP (tennis) too IRB (rugby). At stake are the brand's kit provide deals at events such equally the football game too rugby World Cups. The activity could fifty-fifty stretch to national leagues, affecting U.K. deals alongside Chelsea too Newcastle United.

Adidas refused to comment, adding that it would solely reply inwards the upshot of official activity against its electrical flow role of the design.

is puzzled. Is this roughly dissever of a joke? Presumably Nike, Puma too Reebok are simply equally willing to shrink the scale of their ain ubiquitous emblems. Merpel wonders what the IOC's set would endure if the amount of coin it extracted from sponsors was straight proportional to the size of logo the sponsor was allowed to use.

International Olympic Committee here
Olympics jokes here and here