Silly Names, Sillier Patent?

establish this curiosity via Snark Hunting the naming together with branding blog. Zenmark Brand Engineering, Inc. says the U.S. Patent together with Trademark Office (USPTO) has "received together with acknowledged" its patent application for a "unique together with innovative creative evolution process" inwards the surface area of product, service together with companionship naming. It claims this procedure has been proved to "revolutionise the naming industry" past times applying a "rigorous together with repeatable methodology to the oftentimes unstructured together with undisciplined procedure of build advert creation". It adds:

"In today's competitive economy, it is increasingly hard for companies to abide by unique, effective together with legally available names. Unlike nearly naming firms, Zenmark takes a disciplined, engineering-based approach that achieves the highest lineament creative production amongst an intense screening process. This procedure assures that Zenmark's clients are presented amongst high-quality choices that lead maintain the highest legal likelihood of existence available to position into use. ... Our engineered approach combines fine art amongst science, which is alone novel to naming. By adding scientific scrutiny to the procedure of legal analysis, linguistic assessment together with marketplace testing, it gives clients to a greater extent than confidence that the names they ultimately pick out volition locomote the ideal vessels for their verbal identity together with the nearly solid infrastructure for edifice build equity".

raises a quizzical whisker at this. He recalls that Interbrand was using computers to aid its generation of brands dorsum inwards the 1980s (when Interbrand was withal called Novamark) together with wonders how Zenmark claims to lead maintain made an advance over the prior art. Snark Hunting lists about names created past times Zenmark together amongst those of about of its competitors ("The names of the naming companies are inwards bold; the names each has created using their ain procedure are non together with then bold") together with adds:

"On what evidence volition the patent role arrive at upward one's hear that Zenmark Brand Engineering, Inc. has a procedure that is uniquely unlike than its competitors? By quest all of the naming companies listed higher upward to render their processes for comparison? Unlikely. Surely non from comparing the resulting names, equally that would Pb anyone to the decision that all of these naming companies lead maintain precisely the same procedure inwards place".

Some Zenmark names here: Amicore, Afaria, Applimation, Azenity, Certiport, Coalogic, Palaterra, Phyve.
More light-headed names here together with here