Minggu, 21 September 2003

Advertising: The Writing's On The Wall

Wooster Collective draws attending to a graffiti mural that has appeared inward SoHo, New York, publicising Jennifer Lopez’s http://www.jenniferlopez.com/ fragrance, Glow. It is the locomote of TatsCru, a collective of graffiti in addition to mural artists who employ “graffiti mural fine art equally commercially feasible fine art flat in addition to markets customized aeresol fine art to businesses” [sic]. TatsCru has an impressive listing of clients including Coca Cola, Reebok in addition to House of Seagrams (makers of inter alia, Chiva Regal).

says: “This could endure an effective agency of bringing a build onto the streets in addition to causing it to choke engrained inward the everyday surround of the community. At the same time, this approach could backfire, equally tin endure seen from the comments on the Wooster Collective site, condemning TatsCru for ‘selling out.’ Such negative feelings don’t only reverberate badly on the artists – they tin besides rub off on the brand-owners who committee them in addition to could endure defendant of commercialising an art-form that relies on subversiveness for its authenticity.”

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