While at the MARQUES conference, the IPKat attended a session on digital rights management (DRM). Although the session contained a detailed together with considered analysis of the police pull inwards this area, the focus was primarily on how the laws inwards the European Union preventing the circumvention of DRM measures tin hold upward used to protection copyright-type works, rather than for the protection of merchandise marks. Kirsi Ekström, (TeliaSonera OY, Finland) suggested that it could hold upward used to preclude the sharing of downloadable mobile call logos that besides hap to hold upward merchandise marks. However, the IPKat suspects that DRM volition hold upward of express application to merchandise marks because mark-holders wishing their marks to hold upward exposed to earth for advertising purposes together with and then bring petty involvement inwards “locking” them upward through DRM. In whatever event, many marks, different complex copyright-type works, are slowly to re-create together with and then it may non hold upward worth an infringer’s piece to circumvent DRM measures.
Once again, the IPKat offers a minor prize to anyone who tin enjoin him (by e-mail, or inwards the comment box below) how DRM tin hold upward used to protect merchandise marks.
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