The Ipkat - Alive From Istanbul

Having arrived safely inward Istanbul, the IPKat joined the ranks of 400 merchandise grade enthusiasts, owners, practitioners in addition to experts attending this year's MARQUES conference at the Ceylan Inter*Continental Hotel. After Day 1, the IPKat, inspired past times the excellence of the presentations, offers yous the next points for consideration:

(1) Wim Holterman (PwC) mentioned that concern to concern brands volition e'er endure valued lower than brands aimed straight at consumers because B2B brands don't accomplish out in addition to straight address the consumer. This work tin endure resolved, according to Katherine Basile (Howrey Simon) past times 'ingredient branding' where a branded production manufacturer promotes the construct of a manufacturer of a element of its production (e.g. where branded computers are advertised past times reference to the INTEL microprocessor).

(2) On the termination of taxation in addition to transfer pricing, Arnout van der Reste (also PwC) raised issues concerning the split upwards betwixt legal in addition to beneficial ownership of merchandise marks, where the beneficial ownership is held inward a lower taxation regime. Questions were asked equally to whether the split upwards ownership could jeopardize the merchandise grade registration.

(3) Sheila Henderson (Reckitt Benckiser) in addition to Ben Goodger (Rouse & Co. International) both emphasised the danger of showing in-house counsel simply the IP bits of a proposed K & H5N1 transaction which laissez passer on counsel no adventure of advising on the IP-related damage inside the context of the bargain equally a whole. This is important, given that the IP damage tin construct or interruption the whole deal, depending on how primal they are to it.

(4) In the session on the legal aspects of construct extension, Annelise van Zoest (Bockel de Neree) drew attending to the difficulties of showing reputation where the possessor of a grade which has been extensively used on i production in addition to and so applied to a hit of dissimilar goods wished to fighting its role past times a 3rd political party on unrelated products.

(5) Ozlem Futman (OFO Ventura) drew attending to the difficulties of registering packaging in addition to slogans inward Turkey. While the Turkish merchandise grade police delineate parallels that of the EU, the Turkish Patent Institute is sometimes liable to decline applications for subject-matter which is registrable elsewhere inward Europe.

(6) The conference was treated to a tour de strength past times Muhtar Kent (CEO, Efes Breweries) who told of the remarkable ascent of the EFES brand, which right away enjoys to a greater extent than than 75% of the Turkish beer market, in addition to of its Russian subsidiary, which inward solely iv years had run i the acme Russian beer brands. , afterward sampling to a greater extent than than i glass, tin encounter why...