Senin, 01 September 2003

Brand Sponsorship In Addition To Immoral Earnings

Sports sponsorship, an of import expanse of merchandise grade in addition to merchandise cite licensing practice, simply keeps hitting the news. Earlier this calendar month the IPKat blogged the unsmooth in addition to unsuccessful endeavour of the Hashemite Kingdom of Jordan Formula 1 squad to persuade a courtroom that telecom giant Vodafone had agreed to sponsor it (see our archive for v August). This forenoon nosotros convey you lot the curious tale of how a High German women's football game squad is beingness sponsored yesteryear a brothel.

Teutschenthal players volition select to the champaign sporting shirts recommending that their fans watch X-Carree. The slogan “X-Carree: Always Worth a Visit” volition last emblazoned across the player's chests, reports South African website Independent Online.The brothel, owned yesteryear a existent estate theater inward the eastern metropolis of Halle, agreed to pay for the women's novel grayness in addition to cherry-red kits. Coach Andreas Dittman commented: "The women stimulate got no occupation amongst it".

comments: “In the past, when sport had a to a greater extent than wholesome image, it would stimulate got been unthinkable for a sports squad to select payment for the purpose of a brothel’s merchandise mark. But things stimulate got changed. Sport has larn in addition to therefore tainted amongst scandals over drugs, bribery in addition to cheating, piece prostitution has larn to a greater extent than widely legalised in addition to tolerated. The principal surprise hither is that a brothel is fix to conduct chances damaging its reputation yesteryear beingness associated amongst a sports team”.

Beds inward Halle: reputable etablishments here and here
Prostitution inward Halle: click here, here and here for a historical perspective
More data nigh Halle here and here


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